Business, Education

There are many problems in our society that only women have to face – to the point where men often don’t even know these problems exist, even though millions of women have been going through them. While things aren’t still perfect by any measure for women when it comes to work, they are better right now then they have ever been. We have a long way to go but we, as a society, have never been more accepting and accommodating to working women at any point in history.

However, while society isn’t progressing as fast as it should, technology and the economy are. This is the perfect time for women to start businesses not because sexism and discrimination is over, but because the market and technology available right now makes it easier than ever before.

Decreasing need to choose between a career and family

One of the biggest revelations that have happened in the previous few years is the effect the ‘work from home’ culture has had. Previously many women had to choose between raising a family and working on their career. This was somewhat mitigated by some companies offering daycare, but most companies didn’t offer anything like that.

However, technology now allows women not just to work from home, but start businesses from home too. Many successful entrepreneurs who are millionaires these days were once homemakers. They started out with a blog and selling items to enthusiasts. Sure, you may not become a millionaire, but you will be surprised at how successful you can become as long as you sells something people are interested in.

Digital Stores and Marketing

We cannot possible overstate how big digital stores and marketing have been for women. If you are a homemaker and want to start a business, instead of opening a bakery or a restaurant (which are very high risk businesses) try opening a small digital store instead. It takes only a bit of money so it is very affordable. It is also a great way to get your feet wet if you aren’t sure about diving in to the world of business. It is perfectly normal to have fears about running a business when you have never done it before, but the very low investment cost required by a digital store will go a long way towards mitigating risks and fears.

Consumers moving away from corporations

There has been a huge societal shift and people no longer like buying products from big brand names. It is now considered much better, especially by younger people, to buy things that are local. The focus now is on discovering things and telling other people about it. This is a fantastic thing for new businesses. When you start selling things, instead of worrying that people don’t know you, the fact that people don’t know you can become your strength.

There is a whole world full of opportunities out there. The opportunities have always existed, but now they can be availed without even needing to leave your home. If you want to start something of your own, do it now.